Performance Marketing
Customer acquisition run against CPA, ROAS, and contribution margin. Budget is committed in stages and every stage has to earn the next one.
Performance marketing · United States
Customer acquisition is an engineering problem.
IDOEcommerce partners with brands and affiliate networks to acquire customers through paid advertising. We build the creative, the landing pages, the tracking, and the media strategy as one system — then test it until the data says what works.
01 Test
02 Measure
03 Optimize
04 Scale
Philosophy
A campaign is a hypothesis. A system is a business.
Most paid acquisition fails for a boring reason: nobody can tell which part broke. The creative, the page, the offer, and the targeting get changed at the same time, and the result is unreadable.
We run acquisition the way you would run any engineering process — one variable at a time, against a threshold set before the test starts, with the outcome written down. That discipline is the entire product.
More about how we operate01
Every campaign is a hypothesis
Before spend starts, we write down what we expect to happen and what number would prove us wrong. Results are read against that threshold, not against hope.
02
Measurement comes before spend
Tracking is implemented, fired, and verified before the first dollar moves. Attribution reconstructed after the fact is not attribution.
03
Compliance is infrastructure
Advertiser terms, network rules, and platform policy are constraints we design inside — not obstacles we work around. Non-compliant traffic ends partnerships and closes accounts.
04
Losing tests are the asset
Most tests lose. The value is in losing small and knowing precisely which variable failed, so the next test starts further ahead than the last one.
What we do
One acquisition function, operated end to end.
Creative, landing pages, media buying, and measurement are not separate jobs. Split across vendors, they produce campaigns nobody can diagnose. We run them as one loop.
Affiliate Partnerships
Direct relationships with advertisers and CPA networks on performance terms, operated inside each partner's traffic rules, GEO limits, and creative guidelines.
Paid Social Advertising
Media buying with Meta as the primary channel. Structured account builds, controlled test budgets, and explicit rules for what scales and what gets shut off.
Creative Strategy
Angle before asset. Each concept tests a specific belief about why the buyer hesitates, so a losing ad tells us something we can use.
AI Creative Production
AI-assisted workflows to produce static and short-form video at the volume real testing requires — without dropping the quality bar or the compliance review.
Creative Testing
Roughly five angles per ad set in an ABO structure, held until the data matures. Winners graduate to CBO with bid caps; the rest are documented and retired.
Landing Page Optimization
We build, write, and host every page our traffic lands on. Fast, mobile-first, honestly written, and structured so each element can be tested independently.
Performance Analytics
Pixel, Conversions API, and network postbacks configured so results are readable at the ad level from day one — and reconciled against partner reporting.
Our process
The same loop, every time.
Repeatable on purpose. A process that changes every campaign produces results you cannot attribute to anything.
01
Research
Market, buyer, competitor creative, and what the channel is already rewarding.
02
Offer Selection
Payout, GEO, traffic rules, and margin math reviewed before any commitment.
03
Creative Strategy
Angles defined and written into a brief. Each one tests a distinct hypothesis.
04
AI Ad Production
Static and short-form video produced at volume, reviewed against policy.
05
Testing
Controlled spend across angles. No decisions until the data is meaningful.
06
Optimization
Isolate what moved the number. Rebuild the weakest link, re-test.
07
Scaling
Proven campaigns scaled methodically. Everything else ends quickly.
Why work with us
Built to be an easy partner to say yes to.
For brands & advertisers
You get an acquisition function, not a deck.
- Performance terms. We're paid on outcomes, so our incentive is the same as yours.
- Creative at test volume. AI-assisted production means we can run enough angles to actually find a winner.
- Your brand handled carefully. No unauthorized assets, no invented claims, no manufactured urgency.
- Readable reporting. What we tested, what it cost, what happened, what we're doing next.
For affiliate networks
You get a partner who won't create problems for your advertisers.
- One declared traffic source. Paid social. Documented, consistent, and unchanged between what we say and what we run.
- Owned infrastructure. Our own domain, our own hosted landing pages, our own tracking. We never direct-link.
- Policy-first creative. Every asset is reviewed against advertiser terms and platform standards before it runs.
- Reachable. A real company, a real email, a phone number that gets answered.
Partner brief
Everything a network reviewer asks, answered up front.
If you're evaluating us as a traffic partner, this is what you need. Nothing here changes between our website, our application, and the call.
| Traffic sources | Paid social only. Meta — Facebook and Instagram, feed, Reels, and Stories placements. |
|---|---|
| Traffic we don't run | Incentivized, pop, push, adware, traffic exchanges, purchased lists, co-registration, or anything we cannot attribute to a declared source. |
| Primary GEOs | United States. Canada, United Kingdom, and Australia on offers where those GEOs are approved and the payout supports paid traffic. |
| Verticals | Direct-response e-commerce physical products — health and beauty, home and kitchen, pet. E-commerce lead generation with a clean conversion action. SaaS trials and signups. |
| Verticals we decline | Adult, gambling, regulated financial services, and any offer requiring claims we cannot substantiate. |
| Landing pages | Designed, written, and hosted by us on our own domain. We do not direct-link — required by Meta policy and better for everyone's data. |
| Tracking | Meta Pixel and Conversions API, plus network postbacks and click parameters. Configured and verified before spend begins. |
| Compliance | Advertiser terms, network rules, Meta Advertising Standards, and FTC affiliate disclosure requirements. Creative is reviewed against all four before launch. |
| Business details | United States entity. W-9 on file. ACH or direct deposit. Reachable by email and phone during US business hours. |
On working with a newer partner
IDOEcommerce is an early-stage company, and we'd rather state that plainly than pad this page with borrowed credentials. We don't publish client names, case studies, revenue figures, or testimonials — because we haven't earned them yet, and inventing them is how partners get burned. What we bring is our own testing capital, infrastructure we built ourselves, and a process we can walk you through line by line. We're happy to start small and let the traffic quality make the argument.
Let's talk about the offer.
Whether you're an advertiser with a product to scale or a network with inventory that needs quality traffic — tell us what you're working on.